Make It Easy For Donors To Give | Fearless Fundraising Part 5 (Ep 70)
A potential donor understands your mission, believes in the impact you're making, and has decided to give. But what happens next? If the process of actually making that gift is confusing, complicated, or unclear, you may lose a donation you worked hard to earn.
In this episode of Nonprofit Launch Plan Podcast, Matt Stockman concludes the five-part Fearless Fundraising Framework series with Step 5: Action. This final step focuses on helping donors move from the decision to give to actually completing their gift.
You'll learn the important distinction between making a fundraising ask and giving a donor a clear next step. Matt explains how unnecessary friction, confusing donation pages, too many giving options, and vague calls to action can get in the way of successful fundraising.
In this episode, you'll learn:
- The difference between a fundraising ask and a call to action.
- Why potential donors need a specific, obvious next step.
- How to reduce friction in your nonprofit's online donation process.
- Why offering too many giving options can create confusion.
- How to make your fundraising emails, donation pages, and personal donor conversations more effective.
- How to maintain donor relationships even when someone isn't ready to give.
- How to put all five steps of the Fearless Fundraising Framework together into one clear fundraising message.
The Complete Fearless Fundraising Framework
- Problem: What needs to change?
- Solution: What can the donor help make possible?
- Ask: What specifically are you inviting the donor to give?
- Urgency: Why does acting now matter?
- Action: What exactly should the donor do next?
Whether you're asking for a $50 gift online, inviting someone to become a monthly partner, or having a conversation with a potential major donor, the principle remains the same: make the next step clear and easy.
Ready to build your nonprofit's fundraising framework?
Matt offers a complimentary 90-minute coaching call where you'll work together to build your organization's complete Fearless Fundraising Framework. You'll leave with a practical messaging structure you can use in donor conversations, fundraising emails, your website, and future campaigns.
The Nonprofit Launch Plan Podcast provides practical leadership, fundraising, marketing, operational, program, and financial guidance for startup, small, and growing nonprofits.
